1. Press Release
  2. Pennie Has Issued a New Request for Proposal (RFP) for an Enrollment Assister Contract to Expand Support Across Pennsylvania Communities

Pennie Has Issued a New Request for Proposal (RFP) for an Enrollment Assister Contract to Expand Support Across Pennsylvania Communities

May 20, 2024


Pennie Has Issued a New Request for Proposal (RFP) for an Enrollment Assister Contract to Expand Support Across Pennsylvania Communities  

Pennie is seeking an organization to build grassroots awareness and provide direct enrollment assistance to Pennsylvanians seeking health coverage. Proposals due at 1 pm on June 27th.   

Harrisburg, PA – May 2024 – Pennie, PA’s official health insurance marketplace, has issued a Request for Proposal for Assister Services.  The awardee will collaboratively drive statewide activities to increase awareness of the financial help and health coverage available through Pennie, and work directly with community organizations to provide local, in-person enrollment assistance.  

The primary goals of this project are to:  

  • Increase awareness of affordable and high-quality coverage available through Pennie  
  • Expand the availability of direct, in-person enrollment assistance across Pennsylvania  
  • Diversify Pennie’s local partners across the Commonwealth so that assister services can be provided in a way that meets unique, local needs  
  • Increase outreach to historically marginalized communities who are disproportionately uninsured or underinsured.  

“Pennie hears every day from people looking for more support to find health coverage that works for their medical needs and their household budget.  This new contract will provide enrollment assistance and education through local and trusted partners in communities across the Commonwealth,” noted Pennie’s Executive Director Devon Trolley. “Knowing that ‘word of mouth’ is consistently how most Pennsylvanians learn of Pennie, we are excited to be expanding our network and partnerships to ensure Pennie is woven into the community fabric, and that free expert help is never too far from home.” 

Contract Details

The initial term of this contract is four years, including two optional two-year renewals. The Lead Contractor on the project will coordinate and subcontract with five to eight regional organizations across the Commonwealth. These regional offices will be responsible with the bulk of the day-to-day outreach, education, and enrollment assistance while consistently broadening their network of community-based organizations.  

Submission and Deadline 

Organizations interested in becoming the Lead Contractor can visit, https://www.emarketplace.state.pa.us/Solicitations.aspx?SID=PHIEA%2023-21. All proposals must be submitted by 1 pm on June 27th 

For inquiries concerning the RFP specifically, please contact Gwen Zeh, Issuing Officer, at RA-PWPENNIEProcuremt@pa.gov. 

Other Opportunities

The new assister services approach will rely on partnering with established regional organizations across Pennsylvania. Pennie is actively seeking information about community partners looking to support enrollment assistance and outreach efforts. For organizations that are interested in supporting Pennie’s efforts but are not interested in becoming the Lead Contractor, visit this link to provide Pennie with your information and level of interest: https://pennie.com/partnerships/.

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About Pennie

Pennie® is the official health insurance marketplace for the Commonwealth of Pennsylvania, and the only source of financial help to lower the cost of high-quality private health insurance plans. Pennsylvanians without access to other health coverage can find affordable health plans through Pennie that meet different needs and budgets. Eligibility for financial help is based on income, family size, and other factors. Pennie is operated by the Pennsylvania Health Insurance Exchange Authority, established under state law. For more information, visit pennie.com or follow us on social at fb.com/PenniePA and Twitter.com/PennieOfficial. 

Contact Information:

Kelsey Cameron   

Pennie Marketing Communications Manager   



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